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September 27-28  ·

Pullman Yards  ·  Atlanta, GA

Join us for Sephora’s iconic beauty festival.

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SEPHORiA 2024 Starts In:

Days:Hours:Minutes:Seconds

So What Is It? Sephora’s biggest event of the year brings beauty lovers together for an exciting weekend of postable moments and hangs with the industry’s most buzzed-about brands—all in an epic funhouse-inspired space.

A SEPHORiA ticket gets you:

  • Highlight IconMaster classes taught by beauty icons
  • Highlight IconA legendary (and packed-to-the-max) swag bag
  • Highlight IconOne-on-one time with your fave brands
  • Highlight IconAccess to 50+ unique spaces and experiences
  • Highlight IconGrid-worthy photo ops
  • Highlight IconExclusive goodies from tons of brands
  • Highlight IconSo. Much. More.

Ticket Tiers

No surprises! All taxes and fees included in price*

General Admission

$135

Early bird pricing available up to August 14. Pricing starting August 15 is $160.

  • Access to one three-hour session
  • Explore the Beauty Funhouse with 50+ unique experiences and photo ops
  • Attend master classes with your favorite brands and founders
  • Take home a beauty swag bag worth $500+
  • Enjoy special appearances from brand founders, beauty icons, and more!

VIP

$420

Early bird pricing available up to August 14. Pricing starting August 15 is $445.

  • All General Admission perks, plus:
  • One-hour early entry to your purchased session
  • VIP-entrance access for extra-fast check-in
  • Admission to the VIP Lounge with exclusive photo ops, services, and more
  • Early access to master classes
  • A beauty swag bag worth $1,300+
*Price is inclusive of your SEPHORiA ticket and associated benefits, Georgia state tax, SquadUP and Credit Card processing fees.

Event Sessions

Tickets provide entry to all rooms but vary by master class speakers and guests.*

Check out the schedule below to choose which session(s) you’d like to attend, then choose your ticket tier.

Session 1

Friday, Sept. 27

11am–2pm*

MASTER CLASSES**

Jackie Aina

FORVR Mood

Priscilla Ono

Fenty Beauty by Rihanna

Session 2

Friday, Sept. 27

5pm–8pm*

MASTER CLASSES**

Cynthia Di Meo

Rare Beauty by Selena Gomez

Winnie Harlow

Cay Skin

Session 3

Saturday, Sept. 28

11am–2pm*

MASTER CLASSES**

Mario Dedivanovic

MAKEUP BY MARIO

...and more to be announced

Session 4

Saturday, Sept. 28

5pm–8pm*

MASTER CLASSES**

Danessa Myricks

Danessa Myricks Beauty

Dr. Dennis Gross

Dr. Dennis Gross Skincare

*VIP-ticket holders get to enter the event 1 hour early.

**Master classes subject to change. Master classes have limited seating.

Person

Master Class Speakers

Schedules will be announced soon—check back for updates!

Mario Dedivanovic

Danessa Myricks

Jackie Aina

Cynthia Di Meo

Winnie Harlow

Priscilla Ono

Dr. Dennis Gross

Special Guests

Exciting things are in the works—check back soon.

David Razzano

Myiesha Sewell

Melinda Solares

Akash Mehta

Amy Liu

Barb Stegemann

Chris Collins

Sarah Lee and Christine Chang

Diarrha N’Diaye-Mbaye

Malaika Jones

Tisha Thompson

Brand Participants

AmikaCharlotte TilburyDrunk ElephantGlossierGlow RecipeK18LaniegeMoraccanoilNARSRare BeautySol de JaneiroTarteTatchaValentinoYSLDanessa MyricksDr. Dennis Gross SkincareDysonFable & ManeFarmacyInnisfreeKayaliKerataseKiehl’s Since 1851KosasMaison Margiela REPLICAMakeup by MarioNatasha DenonaOuaiPatternSephora CollectionTower 28Urban DecayYouth to the PeopleAmi ColeCAY SKINDermalogicaFenty BeautyFORVR MoodfreshLiving ProofLYS BeautyShark BeautyBrown Girl JaneLoveShackFancyPhlurThe 7 VirtuesWorld of Chris Collins

Check back soon for the full list of participating brands.

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Frequently Asked Questions

Still Have Questions?

For platform and registration troubleshooting:
SEPHORiAsupport@jackmorton.com
For general SEPHORiA inquiries:
Sephora Customer Service

This event is subject to change, alteration, or termination by Sephora at its sole discretion at any time.

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September 27-28

Pullman Yards | Atlanta, GA

#SEPHORiA #SEPHORiAAtlanta

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